On a prime location in Old Highland Park, the home at 3617 Euclid Avenue features five bedrooms and a beautifully landscaped back yard. Listed for $4,299,000. Photo / Briggs Freeman Sotheby’s International Realty
With an improving housing market in many neighborhoods these days, it is tempting to try to sell one’s house without a professional Realtor’s expertise.
It seems simple – homeowners pay to list the house on websites, put a sign in their yard and get ready to show a lot of strangers their house. With so much demand today, surely the house would sell quickly.
Too often, the house is sold quickly, but for thousands of dollars less than it might have if a professionalRealtor, knowing the neighborhood well, had priced the house correctly.
Or maybe worse, the house does not sell because it is priced too high. Without expert advice, the house could also show poorly.
According to Christy Berry, a top-producing Realtor with Briggs Freeman Sotheby’s International Realty, if there is no offer after a house has been seen by 15 prospects, “there is something wrong.” She adds, “Today’s buyers are smart. They know when a house is priced too high or too low.”
An agent’s most important job is to expertly guide a seller in what is, most often, their biggest financial transaction. They know the market, the comparables and the trends and are committed to advising sellers how to get top dollar for their primary investment.
In the emotional business of buying or selling a home, a professional Realtor also acts as a buffer between the buyer and seller.
The Realtor’s job is to help take the stress out of the transaction. The professional, who buys and sells houses every day, handles the showings, answers questions, deals with appraisers, title companies and mortgage companies and provides their experience to make the sale go smoothly.
Robbie Briggs, President and CEO | 1.847.780.6499 | [email protected]
Briggs Freeman Sotheby’s International Realty, serving the Metroplex from our office at 5600 Lovers Lane, Suite 224, Dallas, Texas 75209. For more beautiful homes, see briggsfreeman.com. Also seeupdatethemetroplex.com for the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty.