Video / Briggs Freeman Sotheby’s International Realty
As seen in the Wall Street Journal’s Mansion section:
We live in a visual world. And it’s never been more evident than it is today. From the large, flat screen monitors in our living spaces to the smart phones in our pockets, moving pictures sizzle the senses and help tell stories in a new and exciting way.
When it comes to sales and promotion, our company strives to be innovative—always looking for new ways to engage with clients and market properties. That’s why we took the extra step of hiring an in-house videographer who can shoot, edit and present incredible material for our agents and their clients.
Short, succinct videos allow clients pressed for time to experience the beauty of a living space, for example, in a way words on a page may never express. Video also allows clients the opportunity to watch on their time, whenever and wherever they like.
Social media is reshaping and redefining marketing, and video is certainly a significant part of that. Engagement rates are higher when photos or video clips are involved. It’s an opportunity to reach clients in ways we never dreamed of before.
According to a Cisco Systems forecast, the number of people watching video on the web will be at around 1.5 billion in 2015. That’s explosive by any measure. And let’s face it: We all participate – there are cameras in everybody’s pocket.
Remember the old saying, a picture is worth a thousand words? It’s true; some images are so powerful that words cannot truly do them justice. In real estate terms, describing a beautiful sunset from a sweeping veranda or the expanse of a luxurious room with a spectacular view all in a short video is a marketer’s dream-come-true. Pithy descriptions are great, but in today’s world, video may be the most critical tool in the marketing toolbox.
Click here to see our videos.
President and CEO
Briggs Freeman Sotheby’s International Realty
For more luxury homes, see briggsfreeman.com. Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.