Category Archives: Robbie’s Real Estate Trends

Robbie’s Real Estate Trends: Frenzy vs. Reality in Dallas

Photo / Briggs Freeman Sotheby’s International Realty 

As seen in the Wall Street Journal’s Mansion section:

Of all the questions I get, one stands out more than any other these days: “What is the market outook for Dallas?” I think it’s important to separate the frenzy from reality. And the news is encouraging.

The fact is that the Dallas market is improving at a slow but steady pace.

Inventory levels are on an uptick. There is a 2.6-month supply of homes currently (we consider a 6-month supply to be balanced). While that’s lower than many prefer, it’s still improvement over a low of 2.1 last January.
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Robbie’s Real Estate Trends: Real Estate Careers

Video / Briggs Freeman Sotheby’s International Realty

I recently received a letter from a young man attending school at a prestigious university in the northeast. He was studying to be an attorney, but after watching the current crop of TV shows such as “Flip This House,” “Brother vs. Brother” and more, he’d changed his mind. He explained about his passion for real estate, and why he thought he’d be a good fit for us. He then asked if he could sweep floors, run errands and do whatever it took to get into our company. 

Young people ask me all the time what do they need to do to start a career in real estate.
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Robbie’s Real Estate Trends: Working While on Vacation

 Photo / Shutterstock

As seen in the Wall Street Journal’s Mansion section:

I love my vacation time. The opportunity to unplug, recharge and refresh is important. Be that as it may, current business realities dictate the need to stay in touch. Technology – laptops, smart phones and so on, make that process a snap. In my experience having the ability to check in and perform a few duties in the midst of “chillaxation” actually makes it easier to unwind, knowing that everything back at the home office is running smoothly.
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Trending: International Buyers

Photo / Briggs Freeman Sotheby’s International Realty

Over the past several years, we have begun to notice more and more international buyers searching the Dallas region for a home. Most are coming from Asia, Mexico, South America, Europe and beyond. In particular, we also are seeing corporate transfers from Western Europe and Asia. 

Foreign buyers do not perceive the value of the U.S. dollar to be overinflated, and our market in the Dallas region is considered to be a good investment value. It’s important that sellers tap into a real estate firm with a global marketing presence, so their home receives exposure to these buyers.

International buyers are searching and competing for homes in many of the city’s most sought-after neighborhoods – Preston Hollow, the Park Cities, Greenway Parks, Bluffview and Oak Lawn among them.

Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

Robbie’s Real Estate Trends: Outreach That’s Bridging the Gap

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Homelessness, drug abuse, violence, prostitution – these are among the social problems that have left far too many once-proud neighborhoods in shambles. While it may be a simple solution for some to throw up their hands, move to another part of town and declare it “someone else’s problem,” thankfully there are dedicated people in Dallas who don’t agree.

Where some see problems, others see opportunities. Successful outreach programs are innovatively bridging longstanding gaps, creating blueprints for other communities to follow and paving the way for a more unified Dallas.
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Robbie’s Real Estate Trends: Better Marketing Through Video

Video / Briggs Freeman Sotheby’s International Realty

As seen in the Wall Street Journal’s Mansion section:

We live in a visual world. And it’s never been more evident than it is today. From the large, flat screen monitors in our living spaces to the smart phones in our pockets, moving pictures sizzle the senses and help tell stories in a new and exciting way.

When it comes to sales and promotion, our company strives to be innovative—always looking for new ways to engage with clients and market properties. That’s why we took the extra step of hiring an in-house videographer who can shoot, edit and present incredible material for our agents and their clients.

Short, succinct videos allow clients pressed for time to experience the beauty of a living space, for example, in a way words on a page may never express. Video also allows clients the opportunity to watch on their time, whenever and wherever they like.

Social media is reshaping and redefining marketing, and video is certainly a significant part of that. Engagement rates are higher when photos or video clips are involved. It’s an opportunity to reach clients in ways we never dreamed of before.

According to a Cisco Systems forecast, the number of people watching video on the web will be at around 1.5 billion in 2015. That’s explosive by any measure. And let’s face it: We all participate – there are cameras in everybody’s pocket.

Remember the old saying, a picture is worth a thousand words? It’s true; some images are so powerful that words cannot truly do them justice. In real estate terms, describing a beautiful sunset from a sweeping veranda or the expanse of a luxurious room with a spectacular view all in a short video is a marketer’s dream-come-true. Pithy descriptions are great, but in today’s world, video may be the most critical tool in the marketing toolbox.

Click here to see our videos.

RobbieBriggs

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty

1.847.780.6499

[email protected]

For more luxury homes, see briggsfreeman.com. Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

Robbie’s Real Estate Trends: Internships

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Recruitment and retention are important components for the success of every business. Well-conceived and executed internships are among the best ways to bring new blood into a company. They are symbiotic relationships, and often “win-win” situations for all concerned.

The learning experience for the college student can be invaluable, and a gateway to employment opportunity after graduation. Depending on the situation, interns can roll up their sleeves, get their feet wet in a given field and receive real, on the job training. Beyond-the-classroom experiences are often significant factors when companies are searching for employees with real world experience – a place to establish credentials and make important business connections.

Companies can benefit greatly from bringing student interns into the fold too. It’s a smart way to connect directly with the rising cream of the crop in a competitive marketplace. Their youthful energy is often contagious. Plus, teaching students and modeling the way can reinforce existing company standards and practices among managers and the workforce. In the case of Briggs Freeman Sotheby’s International Realty, some of our current employees with the brightest futures started as company interns.

Recently I read a survey that reported 66 percent of the more than 2,800 students polled had done a minimum of one internship while in school. Not surprisingly, 37 percent of the students reported internships are one of the most effective job search resources. Colleges know that too. Some schools build internships into curriculum, and others offer funded-internships for their students.

Do you have an internship program? I encourage company leaders and industry colleagues to participate in the practice of welcoming student interns. It is a smart investment in America’s future, and makes good business sense.

RobbieBriggs

Robbie Briggs 

President and CEO

Briggs Freeman Sotheby’s International Realty 

1.847.780.6499

[email protected] 

Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

Robbie’s Real Estate Trends: Give Your Brain a Vacation

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Maybe you remember Erich Brenn, a man best known for furiously spinning dinner plates on long poles while performing on “The Ed Sullivan Show.” His whirling dervish of a show biz act symbolizes the extreme amount of “multitasking” many business people have grown accustomed to. Each plate represents another project, deadline or critical assignment that twirls and twizzles around the possibility that all will come crashing down in pieces.

The solution: Sometimes we simply need a break. As a student of successful people, I am always fascinated by what makes them tick. Studies suggest that time away from base may be among the best things you can do for your business … even for those incredibly successful icons of industry. They also need a break.
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Robbie’s Real Estate Trends: Extending the Professional Olive Branch

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As seen in the Wall Street Journal’s Mansion section:

The word “competition” comes from the Latin root competere, which means “to meet, to come together.” An interesting twist, since today when we think of competition we’re more concerned with setting ourselves apart than coming together.

Recently I had the opportunity to “come together” with a person I had always considered a savvy competitor. After expanding into a new geographical area, I extended the proverbial olive branch and invited a business rival to lunch. I’m happy to say that awkwardness quickly dissolved into what became a delightful conversation.
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