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Robbie’s Real Estate Trends: Being Worldwide

As seen in the Wall Street Journal Mansion section:

Back in May, I was in Las Vegas for a sensational two-day global networking event. Paul Wooldridge, our new marketing director at Briggs Freeman Sotheby’s International Realty, and over 60 of our agents and managers joined me.

The theme of the conference was timely — “Embrace the Moment: Inspire. Celebrate. Innovate.” Various presentations offered a fascinating depth of information to consider in a business – much like yours, I suspect – filled with challenges as well as exciting opportunities.

Philip White, president of Sotheby’s International Realty Affiliates, described the meeting as a “unique time” for the global network of brokers, owners, managers and sales associates. I couldn’t agree more; it was a showcase of the strength and international reach of the Sotheby’s brand in action.

Among the notable speakers was Daniel Lamarre, president and chief executive officer of the renowned Cirque du Soleil. He’s the person responsible for cultivating and expanding the iconic brand’s complex global strategy, while balancing the overarching integrity of its culture within the organization. Lamarre spoke eloquently about solving problems through innovation, providing some rather mind-blowing examples. He told memorable stories about negotiating contracts for Cirque du Soleil productions based on The Beatles (LOVE), the only such show ever agreed to by the musicians; and Michael Jackson (ONE), which was secured and produced after competing with other entertainment giants who had established deep relationships with Jackson’s estate.

Lamarre’s message resonated within our group. It connected to our belief system and core values, and reinforced the critical strategic importance of the Briggs Freeman Sotheby’s International Realty brand with our customers – if it doesn’t exist, create it; if it exists, make it better.

Clients expect our agents to be contemporary, nimble (albeit a bit differently than Lamarre’s performers), and provide innovative service. Having the added benefit of the Sotheby’s International Realty brand is a distinct competitive advantage, which goes hand-in-hand with the cutting edge ideas we heard in Las Vegas. I’m eager to put them into gear.

Robbie Briggs

President and CEO

Briggs Freeman Sotheby’s International Realty


[email protected]

For more luxury homes throughout North Texas, see President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista, Uptown, Lakewood, Southlake, The North, Ranch and Land, Ranch and Land West, and The BallparkVisit the Best Neighborhoods Site in DFW.